Next Level Marketing

Overview The Retail Execution Specialist is responsible for bringing supplier’s Ready To Drink (RTD) brands to life in-market, specifically in key retail stores. Activities will be focused on merchandising, branding, and selling in an effort to prime our brands success with consumers and retail staff. Core Accountabilities • Visit accounts daily in the off-premise channel in the outlined territory, centered around both existing and targeted distribution to enhance retail execution (e.g., shelf, cold box, display) • Build trust with retail managers/workers/receivers via effective communication and add value to their store. • Inspect “Ready To” shelf relative to standards, including but not limited to: pricing tags or signs, correct shelf placement/adjacencies to competitors, cold box execution, impactful display execution, prominent and appropriate POS, new product launches, and timely brand programs • Deliver and deploy displays, POS material, and other legal, branded collateral in partnership with local supplier team and within RTD execution guidance, in accordance with state and federal regulations • Leverage established customer relationships to sell RTD display programs in collaboration with the local supplier team and in alignment with local marketing calendars and available POS • Relay and recap status of these accounts to supplier and wholesaler contacts. Notifying local supplier and wholesaler teams immediately when there are low or no-inventory, noticeable brand problems or product concerns, or with specific store requested follow ups • Keep abreast of competitive trends and reporting appropriate developments, conducting “in account” surveys to understand pricing trends, track competitors’ retail and activation strategies, and help to identify incremental opportunities for our RTD products. • Recap in-market activities in a consistent fashion with the use of “GoSpotCheck” app and sharing these results with the greater team bi-monthly. • Know, understand, comply with, and abide by all Federal and State laws pertaining to handling alcoholic beverages and the promotion thereof. Monthly Focus: • 18 (or more) days (90%+ of time) in market driving the above core responsibilities, driving retail execution, merchandising, surveying, evaluating distribution, display, and ad feature execution. • 2 (or less) days (10%- of time) managing all administrative requirements due on a weekly or monthly basis (survey information, recapping to supplier and wholesalers on market insights and opportunities. • Visit accounts daily in the off-premise channel in the outlined territory, centered around both existing and targeted distribution to enhance retail execution (e.g., shelf, cold box, display) • Build trust with retail managers/workers/receivers via effective communication and add value to their store. • Inspect “Ready To” shelf relative to standards, including but not limited to: pricing tags or signs, correct shelf placement/adjacencies to competitors, cold box execution, impactful display execution, prominent and appropriate POS, new product launches, and timely brand programs • Deliver and deploy displays, POS material, and other legal, branded collateral in partnership with local supplier team and within RTD execution guidance, in accordance with state and federal regulations • Leverage established customer relationships to sell RTD display programs in collaboration with the local supplier team and in alignment with local marketing calendars and available POS • Relay and recap status of these accounts to supplier and wholesaler contacts. Notifying local supplier and wholesaler teams immediately when there are low or no-inventory, noticeable brand problems or product concerns, or with specific store requested follow ups • Keep abreast of competitive trends and reporting appropriate developments, conducting “in account” surveys to understand pricing trends, track competitors’ retail and activation strategies, and help to identify incremental opportunities for our RTD products. • Recap in-market activities in a consistent fashion with the use of “GoSpotCheck” app and sharing these results with the greater team bi-monthly. • Know, understand, comply with, and abide by all Federal and State laws pertaining to handling alcoholic beverages and the promotion thereof. Personal Characteristics • Works with a strong sense of urgency and impeccable reliability in an oftentimes unsupervised environment. • Is authentic, open (no agenda), trustworthy and trusting • Humble yet confident, able to put the growth of the company/team/brands first • Does not require all information to navigate effectively, simplifies complex processes and ideas • Effective communicator, able to convey both written and verbal messages clearly and concisely. Demonstrates leadership and influencing skills. • Highly collaborative, demonstrated ability to work across functions, business units and geographies. Ability to research, prioritize and manage multiple projects at one time. • Competent, able to work independently and “roll up your sleeves” to make things happen. Team player who thrives in a fast paced, high intensity, dynamic environment. Effective business systems thinker and a good understanding of business process knowledge. • Fully committed to organizational success, possesses a “can do” attitude and believes anything is possible with the right focus. Able to course-correct and demonstrate agility within a dynamic environment. Results-oriented. • Be curious and proactive to create opportunities that benefit the brands and the company in a positive way.